Pedro Ferreira is an assistant professor in the Heinz College and the Department of Engineering and Public Policy at Carnegie Mellon University.
His research work focuses on how people use technology to consume experience-goods and influence others to do so. These are inextricably linked to how firms behave and how public policies affect market structures. Ferreira’s work focuses on the application of robust empirical identification methods to analyze large datasets obtained from organic in-vivo large-scale network-centric randomized experiments. His research spans two interrelated applied areas—the impact of information and communication technologies on education and peer-influence and consumption in the media industry. The bulk of his work is on medialytics, using big data analytics to understand the future of the media industry. Additionally, Ferreira has been studying competition, consumer churn, and switching costs in telecommunications.
2004 Ph.D., Engineering and Public Policy, Carnegie Mellon University
2002 MS, Electrical Engineering and Computer Science, Massachusetts Institute of Technology
2002 MS, Technology Policy, Massachusetts Institute of Technology
1999 MS, Engineering Policy and Technology Management, Instituto Superior TÅ_cnico
1999 BS, Information Systems and Computer Science, Instituto Superior TÅ_cnico
Ferreira partners in study on Netflix’s struggle to compete with pirates
EPP’s Pedro Ferreira was part of a recent study that found Netflix would have to lower its monthly fee to $3.25 to even begin competing with pirated alternatives.