Ellen M. Ayoob has spent over 20 years working on multidisciplinary teams in academia, industry, and the nonprofit sector. She believes all design needs to be human-centered and empathetic and cares deeply about the experiences and narratives embedded in the interactions we have with technology. She uses human-centered research and design methods to understand users, works with clients and sponsors to articulate actionable design strategies, and has spent most of her career as a bridge between engineering, design, and communications.

Ayoob is the program director for the MIIPS program and an assistant teaching professor at the Integrated Innovation Institute. Prior to joining iii, she was director of education at the Creative Nonfiction Foundation. She has worked previously at the Human Computer Interaction Institute, Robotics Institute, National Robotics Engineering Consortium, Wall-to-Wall Studios, and the Software Engineering Institute. In addition, she served as the vice president and president of the local chapter of AIGA, co-chaired design conferences and workshops, guest lectured at local universities, and presented at multiple conferences.

4612 Forbes Avenue


Master of Design, Communication Planning and Information Design, Carnegie Mellon University

BA, Communications, Dual Minor in Psychology and Journalism, University of Pittsburgh