Melissa Murphy

Innovative, forward-thinking, and solution-focused, Melissa Murphy is a nationally recognized and award-winning brand and communications leader committed to building and transforming brands and organizations.

Melissa is a Distinguished Service Professor of Marketing and Corporate Entrepreneurship at the Tepper School of Business, teaching both graduate and undergraduate courses in Integrated Marketing Communications, New Product Development, Launching New products, Product and Brand Management, and Brand Strategy. She is also active in programs with the Swartz Center for Entrepreneurship, including Corporate Start-Up Lab, which showcases how entrepreneurial innovation methodologies can be successful in larger corporations.

As a seasoned corporate executive, Melissa's vast experience boasts an impressive list of companies and campaigns with worldwide recognition, including StarKist, Del Monte Foods, and Heinz. Through the years, she has impressively fashioned numerous award-winning branding and social media campaigns; championed employee management and communications to build brands internally and improve morale and employee satisfaction; managed numerous industry and company crises and issues; spearheaded communications efforts for a myriad of corporate initiatives, including restructurings and change management, earnings and M&A; facilitated planning sessions for business, marketing, and communications strategies, as well as conducted off-site meetings for clients; fostered corporate giving policies; implemented community outreach programs; and has served on several non-profit boards.

President of her own consulting firm, Melissa, works with a variety of clients to solve their communications and branding needs. She also spreads her knowledge through various speaking engagements, speaking on topics such as Creating and Growing Your Personal Brand, Leading Successful Company Turn-Around Efforts, Branding from the Inside Out, Effectively Managing Company Crises, Managing Change, and The First 90 Days of a New Leader.